In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities about modern-day B2B advertising and marketing. We go over just how the buying journey is now totally fragmented and also the way that neighborhood building can assist marketers retake control of the exploratio… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other truths regarding modern B2B advertising and marketing. We discuss exactly how the acquiring journey is now totally fragmented as well as the way that neighborhood building can assist marketing experts retak… Read More